Head of Marketing

Who we are

At Grist, we’re building a low-code platform that lets teams turn spreadsheet workflows into custom applications with enterprise-grade security and governance controls. We give people the spreadsheet interface they already know, backed by a real relational database, with Python formulas, role- and row- based user permissions, and the ability to self-host the whole thing on-prem. It’s a powerful combination, and technical people tend to get excited about it quickly.

We’re a small but mighty team in the early stages of growth, with a product that punches well above its weight. Our customers love us—genuinely—and their enthusiasm tells us we’re onto something big in the enterprise data productivity space. We’re post-revenue with a clear ICP and early sales traction. Now we need someone to build the marketing engine that brings the right buyers to our door.

The role

We’re hiring a Head of Marketing to own our content strategy and demand generation. This is a hands-on leadership role: you’ll set the strategy for how Grist shows up in the market, manage the people and contractors who produce the work, and be accountable for the metric that matters most: qualified inbound leads.

Our buyers are IT leaders and technical champions at mid-market companies. They find us when they have a problem—a mission-critical Excel workflow that needs to become real software—and they go looking for solutions. Your job is to make sure Grist is what they find, and that what they find speaks directly to their concerns: security, compliance, self-hosting, and the ability to solve the problem quickly and within budget.

You’ll manage one content writer directly—a strong writer who knows the product well. You’ll also work with contractors for SEO content, and visual design. The emphasis in this role is on strategy and orchestration: deciding what to publish and why, making sure it reaches the right people, and measuring whether it’s working.

What you’ll do

• Own the content strategy end to end. Plan what we publish, who it’s for, and where it fits in the funnel—from SEO blog posts that capture search traffic to deeper technical content that converts qualified leads.
• Build and manage the content pipeline. Coordinate your direct report, freelance writers, and design contractors to ship work consistently and on time.
• Work closely with sales. The sales team will tell you what buyers are saying—their language, objections, and priorities. You’ll turn those insights into content and campaigns that bring in more of the right people.
• Own the enterprise web presence. Our website’s enterprise messaging needs to speak directly to IT leadership. You’ll shape what that looks like and make sure it converts.
• Measure what matters. Qualified inbound leads are the north star. You should be comfortable with analytics and honest about what’s driving results, even when the content that generates leads isn’t the content that looks best on a traffic dashboard.
• Manage relationships with design contractors and, potentially, a brand agency. You have a strong eye for design and can direct creative work, even if you’re not producing the assets yourself.

Who you are

Must-haves:

• You’ve built or led content and demand gen programs at a B2B software company, ideally one selling to technical, IT and security-conscious buyers. You understand that marketing to a CTO is different from marketing to a CMO.
• You know what content earns trust with people who care about on-prem deployment, data sovereignty, and compliance.
• You think in terms of pipeline, not pageviews. You know how to create content that answers questions at the top of funnel, and drives qualified leads down the funnel. You know how to balance depth and relevance with broad reach.
• You’re a strong strategist who can also manage execution. You can build a content calendar, brief a writer, review a draft, and ship it, without needing a large team to make it happen.
• You have a sharp eye for design and brand. You may not be a designer, but you know good work when you see it, you can give clear creative direction, and you care about how Grist presents itself visually.
• You’re comfortable working at an early-stage company where things are still being figured out. You’ll have real ownership and real influence, and you’re motivated by that.

Nice-to-haves:

• Experience writing marketing content for technical buyers. Even if years ago, the experience shaped you (and maybe you have a sample?)
• Experience leading a brand refresh or website redesign—working with an agency or design team to form a cohesive vision and see it through to launch.
• Familiarity with open-source software and developer communities. You understand how community goodwill translates into commercial pipeline, and you know not to break that trust.

Benefits

• $120k-$140k salary
• Equity
• Comprehensive health, vision and dental insurance
• 401k
• Four weeks paid vacation
• Fully remote